Leading Energy Management company
This client is a leader in energy intelligence and demand response, aimed to double its business but lacked a clear roadmap connecting product strategy, brand positioning, and organizational alignment. The company needed to evolve from being service-led to product-led, with a scalable foundation for growth
“We were growing opportunistically—service-led, sales-driven, and spread across too many priorities. What we achieved is strategic clarity: a shared purpose, defined markets, clearer product ownership, and a repeatable framework for scaling growth with discipline.”
Defining the purpose—“to enable a clean and sustainable energy future… we make sustainable attainable”—became the foundation for change. The goal was to transition from ad hoc, sales-driven delivery to a product-led approach that drives predictable growth and customer value.
By defining a clear Product Management framework, roles, and roadmap to integrate strategy, people, process, and technology.
- Delivered a phased engagement that aligned leadership, clarified the "Choice Cascade," defined the product management process and RACI, and developed a customer-validated roadmap for Energy Management Solutions
Adrian Borys