Logotype

“PROGRESS LIVES
IN THE TENSION.”​

Because the real work sits between ambition and reality,
and that's exactly where we operate.

About us

About Dialectic

HOW WE SEE THE WORLD.

Organizations don't struggle because they lack strategy, technology, or ambition.

They struggle because they operate inside unavoidable contradictions:

Dialectic Infographic Image

What Dialectic Means

INTEGRATING REALITY.
UNLOCKING PROGRESS.

Dialectic (noun): The art of investigating or discussing the truth of opinions.

A disciplined method of understanding and advancing ideas by examining tensions, contradictions, and opposing perspectives, not to choose between them, but to integrate them into a clearer, more complete truth that moves thinking and action forward.

YOU DON'T NEED MORE SLIDES
YOU NEED CLARITY

Dialectic thinking is about embracing the tension, and using it to gain clarity and move forward.

Traditional approaches try to oversimplify these into neat answers. We don't. We work with the full picture, the contradictions, the politics, the human realities, because that's where real progress happens.

Progress doesn't come from picking a side.

It comes from connecting them, and turning potential into measurable value.

Who We Are

A COALITION OF
SEASONED LEADERS

Dialectic & co work alongside an organization's team that is navigating transformation – we enable the tension between Strategy, People, Process, Technology and Data so ambition is realized into business impact​

We work with executive teams accountable to real outcomes, growth, ROI, and the experiences people actually feel. We believe organizations genuinely want to do better for the people they serve, their customers, employees, and communities. ​

WE GET SH*T DONE working, shoulder-to-shoulder, until progress is visible, alignment holds, and value is realized.​

dialectic co-Creates. co-Builds. co-Decides. co-Drives real progress.

Meet the Team

Human first. Brand led. Value proven.

Adrian Borys headshot

Adrian Borys

Founder

Adrian helps organizations bring personalization to life by translating customer insight into brand-led, measurable experiences.

Personalization & CXBrand & Experience
Perspective

Personalization only works when insight, brand intent, process, data, and technology connect. Adrian focuses on how people work and use data as a shared language to align teams and accelerate progress.

Primary Capabilities
Personalization & CXBrand & ExperienceData, Analytics & MeasurementChange Leadership & Organizational Alignment
Focus Areas
Strategy
Personalization strategy, Brand-to-experience alignment, Customer insight strategy
People
Leadership alignment, Cross-functional collaboration
Process
Operating workflows, Service blueprinting
Technology
CRM, CDP, CCaaS, Salesforce, Martech
Data
Segmentation, Insight frameworks, Measurement models
Sectors Served
Financial servicesNonprofitRetailEducationSaaSHealth
Ideal Client

Leaders wanting to align brand, insight, experience, and technology for measurable personalization.

What Works

Using data as a shared language; alignment across teams; measurable outcomes.

What Doesn't

Personalization without insight or process; tech-first thinking.

Andre Kostecki headshot

Andre Kostecki

Business Transformation and Operational Excellence

Andre is a Business Transformation and Operational Excellence leader with 20+ years in the Big 4.

Operational ExcellenceProgram & Delivery Leadership
Perspective

Andrey translates strategy into operational results through clarity, structure, and OKR alignment.

Primary Capabilities
Operational ExcellenceProgram & Delivery LeadershipTransformation & Change
Focus Areas
Strategy
Strategic program leadership, Value-stream assessment, Operating model redesign, OKRs
People
Change management, Leadership coaching, OpEx team building
Process
Process design, Lean / Operational Excellence, SAFe Agile
Technology
ERP, AI CoE, RPA CoE, Systems rationalization, Tech risk evaluation
Data
KPIs, Dashboards, BI tools
Sectors Served
RetailConsumer goodsInsuranceBankingPublic sectorEnergy
Ideal Client

Large, complex organizations needing efficient, risk-aware value-stream delivery.

What Works

Cross-functional alignment; parallel work sequencing; clear communication.

What Doesn't

Inefficient processes; duplication; delays.

Chris Ong headshot

Chris Ong

Program Management and Governance

Chris leads high-stakes programs by bridging business and IT with discipline and calm execution.

Program & Delivery LeadershipTechnology & Architecture
Perspective

Chris ensures business and IT stay aligned, governed, and outcome-focused, preventing drift, confusion, and stalled delivery.

Primary Capabilities
Program & Delivery LeadershipTechnology & ArchitectureOperational Excellence
Focus Areas
Strategy
Program leadership
People
Leadership alignment, Stakeholder management
Process
Governance, Delivery discipline
Technology
Enterprise platforms, Systems integration
Data
Program performance analytics
Sectors Served
Financial servicesTelecomPublic sectorEnterprise
Ideal Client

Organizations running complex, high-risk programs needing strong governance.

What Works

Clear decisions; strong governance; business–IT alignment.

What Doesn't

Fragmented ownership; shifting priorities.

Ella Borys headshot

Ella Borys

Marketing Intern

Ella is a first-year student at Western University bringing curiosity and a Gen Z perspective.

Customer, Brand & ExperienceOperational Excellence & Process Design
Perspective

Learns by observing teams in action and asking questions.

Primary Capabilities
Customer, Brand & ExperienceOperational Excellence & Process DesignChange Leadership & Organizational Alignment
Focus Areas
Strategy
Learning how organizations set strategy
People
Understanding how teams work together
Process
Exploring operational processes
Technology
Gen Z perspective on digital tools
Data
Intro to data and insight thinking
Sectors Served
Consumer & RetailBrand-led Organizations
Ideal Client

Teams that are collaborative and supportive of learning.

What Works

Supportive teams; clarity of purpose.

What Doesn't

Assumed alignment; unexplained decisions.

Ian C. Lee headshot

Ian C. Lee

AI Readiness and Adoption

Ian creates clarity, alignment, and momentum across people, process, and technology, with a strong focus on responsible AI adoption.

Transformation & ChangeAI Strategy & Adoption
Perspective

Ian removes ambiguity and helps leaders understand where AI adds value, and how to adopt it responsibly across roles, processes, and decision-making.

Primary Capabilities
Transformation & ChangeAI Strategy & AdoptionProgram & Delivery LeadershipChange Leadership & Organizational Alignment
Focus Areas
Strategy
Transformation clarity
People
Change leadership, Culture readiness
Process
Operating models, Adoption pathways
Technology
AI tools, Tech-enabled change
Data
KPIs, Measurement models, AI data readiness
Sectors Served
Public sectorHealthcareEnterpriseSaaSFinancial services
Ideal Client

Organizations seeking clarity and structure during change, especially where AI increases complexity.

What Works

Shared clarity; simple pathways; aligned AI adoption.

What Doesn't

Change without adoption; AI without clarity or governance.

Regan Inkster headshot

Regan Inkster

Enterprise Architecture

Regan is an architect at heart with global experience across customer architecture, product, and systems integration.

Technology & ArchitectureAI Strategy & Adoption
Perspective

Regan starts with value: defining the real problem, quantifying ROI, and architecting solutions that match operational reality.

Primary Capabilities
Technology & ArchitectureAI Strategy & AdoptionData, Analytics & Measurement
Focus Areas
Strategy
Technology strategy, Enterprise architecture, Data & AI strategy, SaaS / ISV strategy
People
IT-business alignment, Technical leadership
Process
Cloud operating models, Capability modeling, Maturity models
Technology
Oracle, CRM / ERP, CCaaS, Azure, GCP, AWS, IoT / OT
Data
Analytics enablement, AI readiness
Sectors Served
TelecomEnergyOil & GasMiningAgricultureHigh techReal estateFinancial servicesRetail
Ideal Client

Leaders who value architectural clarity, real problem definition, and scalable solutions.

What Works

Transparency; shared facts; integrated teams.

What Doesn't

Trying to fix operating model issues with tech alone.

Rob Shields headshot

Rob Shields

Marketing Enablement

Rob aligns marketing, sales, and product teams around sharp, measurable go-to-market strategies.

Go-To-Market & CommercialBrand & Experience
Perspective

Rob cuts through noise, tools, tech, and frameworks, to keep teams aligned early and focused on outcomes, not activity.

Primary Capabilities
Go-To-Market & CommercialBrand & ExperienceData, Analytics & MeasurementChange Leadership & Organizational Alignment
Focus Areas
Strategy
GTM strategy, Positioning
People
Marketing–sales alignment, Product alignment
Process
Funnel optimization, Enablement processes
Technology
Martech, CRM orchestration
Data
KPI frameworks, Performance analytics
Sectors Served
Financial servicesSaaSRetailProfessional servicesStartups
Ideal Client

Growth-focused teams needing sharper positioning and commercial alignment.

What Works

Unified customer definition; measurable GTM rhythm.

What Doesn't

Activity over outcomes; launching without insight.

Wendy Montgomery headshot

Wendy Montgomery

Brand Strategy and Enablement

Wendy brings a brand-led, human-centered lens that uncovers cultural truths and shapes experiences with empathy and clarity.

Brand & ExperiencePersonalization & CX
Perspective

Wendy embraces contradictions and believes culture is the glue that makes transformation stick.

Primary Capabilities
Brand & ExperiencePersonalization & CXTransformation & ChangeChange Leadership & Organizational Alignment
Focus Areas
Strategy
Brand strategy, CX design principles
People
Culture, Leadership behavior, Empathy
Process
Experience design, Service principles
Technology
CX technology, Personalization enablers
Data
Qualitative insight, Attitudinal research
Sectors Served
Consumer goodsRetailNonprofitFinancial services
Ideal Client

Leaders who want culturally grounded, brand-true experience design.

What Works

Surfacing contradictions; human-truth-led design.

What Doesn't

Ignoring culture; skipping insight.

Adrian Borys headshot

Adrian Borys

Founder

Adrian helps organizations bring personalization to life by translating customer insight into brand-led, measurable experiences.

Personalization & CXBrand & Experience
Perspective

Personalization only works when insight, brand intent, process, data, and technology connect. Adrian focuses on how people work and use data as a shared language to align teams and accelerate progress.

Primary Capabilities
Personalization & CXBrand & ExperienceData, Analytics & MeasurementChange Leadership & Organizational Alignment
Focus Areas
Strategy
Personalization strategy, Brand-to-experience alignment, Customer insight strategy
People
Leadership alignment, Cross-functional collaboration
Process
Operating workflows, Service blueprinting
Technology
CRM, CDP, CCaaS, Salesforce, Martech
Data
Segmentation, Insight frameworks, Measurement models
Sectors Served
Financial servicesNonprofitRetailEducationSaaSHealth
Ideal Client

Leaders wanting to align brand, insight, experience, and technology for measurable personalization.

What Works

Using data as a shared language; alignment across teams; measurable outcomes.

What Doesn't

Personalization without insight or process; tech-first thinking.

Andre Kostecki headshot

Andre Kostecki

Business Transformation and Operational Excellence

Andre is a Business Transformation and Operational Excellence leader with 20+ years in the Big 4.

Operational ExcellenceProgram & Delivery Leadership
Perspective

Andrey translates strategy into operational results through clarity, structure, and OKR alignment.

Primary Capabilities
Operational ExcellenceProgram & Delivery LeadershipTransformation & Change
Focus Areas
Strategy
Strategic program leadership, Value-stream assessment, Operating model redesign, OKRs
People
Change management, Leadership coaching, OpEx team building
Process
Process design, Lean / Operational Excellence, SAFe Agile
Technology
ERP, AI CoE, RPA CoE, Systems rationalization, Tech risk evaluation
Data
KPIs, Dashboards, BI tools
Sectors Served
RetailConsumer goodsInsuranceBankingPublic sectorEnergy
Ideal Client

Large, complex organizations needing efficient, risk-aware value-stream delivery.

What Works

Cross-functional alignment; parallel work sequencing; clear communication.

What Doesn't

Inefficient processes; duplication; delays.

Chris Ong headshot

Chris Ong

Program Management and Governance

Chris leads high-stakes programs by bridging business and IT with discipline and calm execution.

Program & Delivery LeadershipTechnology & Architecture
Perspective

Chris ensures business and IT stay aligned, governed, and outcome-focused, preventing drift, confusion, and stalled delivery.

Primary Capabilities
Program & Delivery LeadershipTechnology & ArchitectureOperational Excellence
Focus Areas
Strategy
Program leadership
People
Leadership alignment, Stakeholder management
Process
Governance, Delivery discipline
Technology
Enterprise platforms, Systems integration
Data
Program performance analytics
Sectors Served
Financial servicesTelecomPublic sectorEnterprise
Ideal Client

Organizations running complex, high-risk programs needing strong governance.

What Works

Clear decisions; strong governance; business–IT alignment.

What Doesn't

Fragmented ownership; shifting priorities.

Ella Borys headshot

Ella Borys

Marketing Intern

Ella is a first-year student at Western University bringing curiosity and a Gen Z perspective.

Customer, Brand & ExperienceOperational Excellence & Process Design
Perspective

Learns by observing teams in action and asking questions.

Primary Capabilities
Customer, Brand & ExperienceOperational Excellence & Process DesignChange Leadership & Organizational Alignment
Focus Areas
Strategy
Learning how organizations set strategy
People
Understanding how teams work together
Process
Exploring operational processes
Technology
Gen Z perspective on digital tools
Data
Intro to data and insight thinking
Sectors Served
Consumer & RetailBrand-led Organizations
Ideal Client

Teams that are collaborative and supportive of learning.

What Works

Supportive teams; clarity of purpose.

What Doesn't

Assumed alignment; unexplained decisions.

Ian C. Lee headshot

Ian C. Lee

AI Readiness and Adoption

Ian creates clarity, alignment, and momentum across people, process, and technology, with a strong focus on responsible AI adoption.

Transformation & ChangeAI Strategy & Adoption
Perspective

Ian removes ambiguity and helps leaders understand where AI adds value, and how to adopt it responsibly across roles, processes, and decision-making.

Primary Capabilities
Transformation & ChangeAI Strategy & AdoptionProgram & Delivery LeadershipChange Leadership & Organizational Alignment
Focus Areas
Strategy
Transformation clarity
People
Change leadership, Culture readiness
Process
Operating models, Adoption pathways
Technology
AI tools, Tech-enabled change
Data
KPIs, Measurement models, AI data readiness
Sectors Served
Public sectorHealthcareEnterpriseSaaSFinancial services
Ideal Client

Organizations seeking clarity and structure during change, especially where AI increases complexity.

What Works

Shared clarity; simple pathways; aligned AI adoption.

What Doesn't

Change without adoption; AI without clarity or governance.

Regan Inkster headshot

Regan Inkster

Enterprise Architecture

Regan is an architect at heart with global experience across customer architecture, product, and systems integration.

Technology & ArchitectureAI Strategy & Adoption
Perspective

Regan starts with value: defining the real problem, quantifying ROI, and architecting solutions that match operational reality.

Primary Capabilities
Technology & ArchitectureAI Strategy & AdoptionData, Analytics & Measurement
Focus Areas
Strategy
Technology strategy, Enterprise architecture, Data & AI strategy, SaaS / ISV strategy
People
IT-business alignment, Technical leadership
Process
Cloud operating models, Capability modeling, Maturity models
Technology
Oracle, CRM / ERP, CCaaS, Azure, GCP, AWS, IoT / OT
Data
Analytics enablement, AI readiness
Sectors Served
TelecomEnergyOil & GasMiningAgricultureHigh techReal estateFinancial servicesRetail
Ideal Client

Leaders who value architectural clarity, real problem definition, and scalable solutions.

What Works

Transparency; shared facts; integrated teams.

What Doesn't

Trying to fix operating model issues with tech alone.

Rob Shields headshot

Rob Shields

Marketing Enablement

Rob aligns marketing, sales, and product teams around sharp, measurable go-to-market strategies.

Go-To-Market & CommercialBrand & Experience
Perspective

Rob cuts through noise, tools, tech, and frameworks, to keep teams aligned early and focused on outcomes, not activity.

Primary Capabilities
Go-To-Market & CommercialBrand & ExperienceData, Analytics & MeasurementChange Leadership & Organizational Alignment
Focus Areas
Strategy
GTM strategy, Positioning
People
Marketing–sales alignment, Product alignment
Process
Funnel optimization, Enablement processes
Technology
Martech, CRM orchestration
Data
KPI frameworks, Performance analytics
Sectors Served
Financial servicesSaaSRetailProfessional servicesStartups
Ideal Client

Growth-focused teams needing sharper positioning and commercial alignment.

What Works

Unified customer definition; measurable GTM rhythm.

What Doesn't

Activity over outcomes; launching without insight.

Wendy Montgomery headshot

Wendy Montgomery

Brand Strategy and Enablement

Wendy brings a brand-led, human-centered lens that uncovers cultural truths and shapes experiences with empathy and clarity.

Brand & ExperiencePersonalization & CX
Perspective

Wendy embraces contradictions and believes culture is the glue that makes transformation stick.

Primary Capabilities
Brand & ExperiencePersonalization & CXTransformation & ChangeChange Leadership & Organizational Alignment
Focus Areas
Strategy
Brand strategy, CX design principles
People
Culture, Leadership behavior, Empathy
Process
Experience design, Service principles
Technology
CX technology, Personalization enablers
Data
Qualitative insight, Attitudinal research
Sectors Served
Consumer goodsRetailNonprofitFinancial services
Ideal Client

Leaders who want culturally grounded, brand-true experience design.

What Works

Surfacing contradictions; human-truth-led design.

What Doesn't

Ignoring culture; skipping insight.

Adrian Borys headshot

Adrian Borys

Founder

Adrian helps organizations bring personalization to life by translating customer insight into brand-led, measurable experiences.

Personalization & CXBrand & Experience
Perspective

Personalization only works when insight, brand intent, process, data, and technology connect. Adrian focuses on how people work and use data as a shared language to align teams and accelerate progress.

Primary Capabilities
Personalization & CXBrand & ExperienceData, Analytics & MeasurementChange Leadership & Organizational Alignment
Focus Areas
Strategy
Personalization strategy, Brand-to-experience alignment, Customer insight strategy
People
Leadership alignment, Cross-functional collaboration
Process
Operating workflows, Service blueprinting
Technology
CRM, CDP, CCaaS, Salesforce, Martech
Data
Segmentation, Insight frameworks, Measurement models
Sectors Served
Financial servicesNonprofitRetailEducationSaaSHealth
Ideal Client

Leaders wanting to align brand, insight, experience, and technology for measurable personalization.

What Works

Using data as a shared language; alignment across teams; measurable outcomes.

What Doesn't

Personalization without insight or process; tech-first thinking.

Andre Kostecki headshot

Andre Kostecki

Business Transformation and Operational Excellence

Andre is a Business Transformation and Operational Excellence leader with 20+ years in the Big 4.

Operational ExcellenceProgram & Delivery Leadership
Perspective

Andrey translates strategy into operational results through clarity, structure, and OKR alignment.

Primary Capabilities
Operational ExcellenceProgram & Delivery LeadershipTransformation & Change
Focus Areas
Strategy
Strategic program leadership, Value-stream assessment, Operating model redesign, OKRs
People
Change management, Leadership coaching, OpEx team building
Process
Process design, Lean / Operational Excellence, SAFe Agile
Technology
ERP, AI CoE, RPA CoE, Systems rationalization, Tech risk evaluation
Data
KPIs, Dashboards, BI tools
Sectors Served
RetailConsumer goodsInsuranceBankingPublic sectorEnergy
Ideal Client

Large, complex organizations needing efficient, risk-aware value-stream delivery.

What Works

Cross-functional alignment; parallel work sequencing; clear communication.

What Doesn't

Inefficient processes; duplication; delays.

Chris Ong headshot

Chris Ong

Program Management and Governance

Chris leads high-stakes programs by bridging business and IT with discipline and calm execution.

Program & Delivery LeadershipTechnology & Architecture
Perspective

Chris ensures business and IT stay aligned, governed, and outcome-focused, preventing drift, confusion, and stalled delivery.

Primary Capabilities
Program & Delivery LeadershipTechnology & ArchitectureOperational Excellence
Focus Areas
Strategy
Program leadership
People
Leadership alignment, Stakeholder management
Process
Governance, Delivery discipline
Technology
Enterprise platforms, Systems integration
Data
Program performance analytics
Sectors Served
Financial servicesTelecomPublic sectorEnterprise
Ideal Client

Organizations running complex, high-risk programs needing strong governance.

What Works

Clear decisions; strong governance; business–IT alignment.

What Doesn't

Fragmented ownership; shifting priorities.

Ella Borys headshot

Ella Borys

Marketing Intern

Ella is a first-year student at Western University bringing curiosity and a Gen Z perspective.

Customer, Brand & ExperienceOperational Excellence & Process Design
Perspective

Learns by observing teams in action and asking questions.

Primary Capabilities
Customer, Brand & ExperienceOperational Excellence & Process DesignChange Leadership & Organizational Alignment
Focus Areas
Strategy
Learning how organizations set strategy
People
Understanding how teams work together
Process
Exploring operational processes
Technology
Gen Z perspective on digital tools
Data
Intro to data and insight thinking
Sectors Served
Consumer & RetailBrand-led Organizations
Ideal Client

Teams that are collaborative and supportive of learning.

What Works

Supportive teams; clarity of purpose.

What Doesn't

Assumed alignment; unexplained decisions.

Ian C. Lee headshot

Ian C. Lee

AI Readiness and Adoption

Ian creates clarity, alignment, and momentum across people, process, and technology, with a strong focus on responsible AI adoption.

Transformation & ChangeAI Strategy & Adoption
Perspective

Ian removes ambiguity and helps leaders understand where AI adds value, and how to adopt it responsibly across roles, processes, and decision-making.

Primary Capabilities
Transformation & ChangeAI Strategy & AdoptionProgram & Delivery LeadershipChange Leadership & Organizational Alignment
Focus Areas
Strategy
Transformation clarity
People
Change leadership, Culture readiness
Process
Operating models, Adoption pathways
Technology
AI tools, Tech-enabled change
Data
KPIs, Measurement models, AI data readiness
Sectors Served
Public sectorHealthcareEnterpriseSaaSFinancial services
Ideal Client

Organizations seeking clarity and structure during change, especially where AI increases complexity.

What Works

Shared clarity; simple pathways; aligned AI adoption.

What Doesn't

Change without adoption; AI without clarity or governance.

Regan Inkster headshot

Regan Inkster

Enterprise Architecture

Regan is an architect at heart with global experience across customer architecture, product, and systems integration.

Technology & ArchitectureAI Strategy & Adoption
Perspective

Regan starts with value: defining the real problem, quantifying ROI, and architecting solutions that match operational reality.

Primary Capabilities
Technology & ArchitectureAI Strategy & AdoptionData, Analytics & Measurement
Focus Areas
Strategy
Technology strategy, Enterprise architecture, Data & AI strategy, SaaS / ISV strategy
People
IT-business alignment, Technical leadership
Process
Cloud operating models, Capability modeling, Maturity models
Technology
Oracle, CRM / ERP, CCaaS, Azure, GCP, AWS, IoT / OT
Data
Analytics enablement, AI readiness
Sectors Served
TelecomEnergyOil & GasMiningAgricultureHigh techReal estateFinancial servicesRetail
Ideal Client

Leaders who value architectural clarity, real problem definition, and scalable solutions.

What Works

Transparency; shared facts; integrated teams.

What Doesn't

Trying to fix operating model issues with tech alone.

Rob Shields headshot

Rob Shields

Marketing Enablement

Rob aligns marketing, sales, and product teams around sharp, measurable go-to-market strategies.

Go-To-Market & CommercialBrand & Experience
Perspective

Rob cuts through noise, tools, tech, and frameworks, to keep teams aligned early and focused on outcomes, not activity.

Primary Capabilities
Go-To-Market & CommercialBrand & ExperienceData, Analytics & MeasurementChange Leadership & Organizational Alignment
Focus Areas
Strategy
GTM strategy, Positioning
People
Marketing–sales alignment, Product alignment
Process
Funnel optimization, Enablement processes
Technology
Martech, CRM orchestration
Data
KPI frameworks, Performance analytics
Sectors Served
Financial servicesSaaSRetailProfessional servicesStartups
Ideal Client

Growth-focused teams needing sharper positioning and commercial alignment.

What Works

Unified customer definition; measurable GTM rhythm.

What Doesn't

Activity over outcomes; launching without insight.

Wendy Montgomery headshot

Wendy Montgomery

Brand Strategy and Enablement

Wendy brings a brand-led, human-centered lens that uncovers cultural truths and shapes experiences with empathy and clarity.

Brand & ExperiencePersonalization & CX
Perspective

Wendy embraces contradictions and believes culture is the glue that makes transformation stick.

Primary Capabilities
Brand & ExperiencePersonalization & CXTransformation & ChangeChange Leadership & Organizational Alignment
Focus Areas
Strategy
Brand strategy, CX design principles
People
Culture, Leadership behavior, Empathy
Process
Experience design, Service principles
Technology
CX technology, Personalization enablers
Data
Qualitative insight, Attitudinal research
Sectors Served
Consumer goodsRetailNonprofitFinancial services
Ideal Client

Leaders who want culturally grounded, brand-true experience design.

What Works

Surfacing contradictions; human-truth-led design.

What Doesn't

Ignoring culture; skipping insight.

Adrian Borys headshot

Adrian Borys

Founder

Adrian helps organizations bring personalization to life by translating customer insight into brand-led, measurable experiences.

Personalization & CXBrand & Experience
Perspective

Personalization only works when insight, brand intent, process, data, and technology connect. Adrian focuses on how people work and use data as a shared language to align teams and accelerate progress.

Primary Capabilities
Personalization & CXBrand & ExperienceData, Analytics & MeasurementChange Leadership & Organizational Alignment
Focus Areas
Strategy
Personalization strategy, Brand-to-experience alignment, Customer insight strategy
People
Leadership alignment, Cross-functional collaboration
Process
Operating workflows, Service blueprinting
Technology
CRM, CDP, CCaaS, Salesforce, Martech
Data
Segmentation, Insight frameworks, Measurement models
Sectors Served
Financial servicesNonprofitRetailEducationSaaSHealth
Ideal Client

Leaders wanting to align brand, insight, experience, and technology for measurable personalization.

What Works

Using data as a shared language; alignment across teams; measurable outcomes.

What Doesn't

Personalization without insight or process; tech-first thinking.

Andre Kostecki headshot

Andre Kostecki

Business Transformation and Operational Excellence

Andre is a Business Transformation and Operational Excellence leader with 20+ years in the Big 4.

Operational ExcellenceProgram & Delivery Leadership
Perspective

Andrey translates strategy into operational results through clarity, structure, and OKR alignment.

Primary Capabilities
Operational ExcellenceProgram & Delivery LeadershipTransformation & Change
Focus Areas
Strategy
Strategic program leadership, Value-stream assessment, Operating model redesign, OKRs
People
Change management, Leadership coaching, OpEx team building
Process
Process design, Lean / Operational Excellence, SAFe Agile
Technology
ERP, AI CoE, RPA CoE, Systems rationalization, Tech risk evaluation
Data
KPIs, Dashboards, BI tools
Sectors Served
RetailConsumer goodsInsuranceBankingPublic sectorEnergy
Ideal Client

Large, complex organizations needing efficient, risk-aware value-stream delivery.

What Works

Cross-functional alignment; parallel work sequencing; clear communication.

What Doesn't

Inefficient processes; duplication; delays.

Chris Ong headshot

Chris Ong

Program Management and Governance

Chris leads high-stakes programs by bridging business and IT with discipline and calm execution.

Program & Delivery LeadershipTechnology & Architecture
Perspective

Chris ensures business and IT stay aligned, governed, and outcome-focused, preventing drift, confusion, and stalled delivery.

Primary Capabilities
Program & Delivery LeadershipTechnology & ArchitectureOperational Excellence
Focus Areas
Strategy
Program leadership
People
Leadership alignment, Stakeholder management
Process
Governance, Delivery discipline
Technology
Enterprise platforms, Systems integration
Data
Program performance analytics
Sectors Served
Financial servicesTelecomPublic sectorEnterprise
Ideal Client

Organizations running complex, high-risk programs needing strong governance.

What Works

Clear decisions; strong governance; business–IT alignment.

What Doesn't

Fragmented ownership; shifting priorities.

Ella Borys headshot

Ella Borys

Marketing Intern

Ella is a first-year student at Western University bringing curiosity and a Gen Z perspective.

Customer, Brand & ExperienceOperational Excellence & Process Design
Perspective

Learns by observing teams in action and asking questions.

Primary Capabilities
Customer, Brand & ExperienceOperational Excellence & Process DesignChange Leadership & Organizational Alignment
Focus Areas
Strategy
Learning how organizations set strategy
People
Understanding how teams work together
Process
Exploring operational processes
Technology
Gen Z perspective on digital tools
Data
Intro to data and insight thinking
Sectors Served
Consumer & RetailBrand-led Organizations
Ideal Client

Teams that are collaborative and supportive of learning.

What Works

Supportive teams; clarity of purpose.

What Doesn't

Assumed alignment; unexplained decisions.

Ian C. Lee headshot

Ian C. Lee

AI Readiness and Adoption

Ian creates clarity, alignment, and momentum across people, process, and technology, with a strong focus on responsible AI adoption.

Transformation & ChangeAI Strategy & Adoption
Perspective

Ian removes ambiguity and helps leaders understand where AI adds value, and how to adopt it responsibly across roles, processes, and decision-making.

Primary Capabilities
Transformation & ChangeAI Strategy & AdoptionProgram & Delivery LeadershipChange Leadership & Organizational Alignment
Focus Areas
Strategy
Transformation clarity
People
Change leadership, Culture readiness
Process
Operating models, Adoption pathways
Technology
AI tools, Tech-enabled change
Data
KPIs, Measurement models, AI data readiness
Sectors Served
Public sectorHealthcareEnterpriseSaaSFinancial services
Ideal Client

Organizations seeking clarity and structure during change, especially where AI increases complexity.

What Works

Shared clarity; simple pathways; aligned AI adoption.

What Doesn't

Change without adoption; AI without clarity or governance.

Regan Inkster headshot

Regan Inkster

Enterprise Architecture

Regan is an architect at heart with global experience across customer architecture, product, and systems integration.

Technology & ArchitectureAI Strategy & Adoption
Perspective

Regan starts with value: defining the real problem, quantifying ROI, and architecting solutions that match operational reality.

Primary Capabilities
Technology & ArchitectureAI Strategy & AdoptionData, Analytics & Measurement
Focus Areas
Strategy
Technology strategy, Enterprise architecture, Data & AI strategy, SaaS / ISV strategy
People
IT-business alignment, Technical leadership
Process
Cloud operating models, Capability modeling, Maturity models
Technology
Oracle, CRM / ERP, CCaaS, Azure, GCP, AWS, IoT / OT
Data
Analytics enablement, AI readiness
Sectors Served
TelecomEnergyOil & GasMiningAgricultureHigh techReal estateFinancial servicesRetail
Ideal Client

Leaders who value architectural clarity, real problem definition, and scalable solutions.

What Works

Transparency; shared facts; integrated teams.

What Doesn't

Trying to fix operating model issues with tech alone.

Rob Shields headshot

Rob Shields

Marketing Enablement

Rob aligns marketing, sales, and product teams around sharp, measurable go-to-market strategies.

Go-To-Market & CommercialBrand & Experience
Perspective

Rob cuts through noise, tools, tech, and frameworks, to keep teams aligned early and focused on outcomes, not activity.

Primary Capabilities
Go-To-Market & CommercialBrand & ExperienceData, Analytics & MeasurementChange Leadership & Organizational Alignment
Focus Areas
Strategy
GTM strategy, Positioning
People
Marketing–sales alignment, Product alignment
Process
Funnel optimization, Enablement processes
Technology
Martech, CRM orchestration
Data
KPI frameworks, Performance analytics
Sectors Served
Financial servicesSaaSRetailProfessional servicesStartups
Ideal Client

Growth-focused teams needing sharper positioning and commercial alignment.

What Works

Unified customer definition; measurable GTM rhythm.

What Doesn't

Activity over outcomes; launching without insight.

Wendy Montgomery headshot

Wendy Montgomery

Brand Strategy and Enablement

Wendy brings a brand-led, human-centered lens that uncovers cultural truths and shapes experiences with empathy and clarity.

Brand & ExperiencePersonalization & CX
Perspective

Wendy embraces contradictions and believes culture is the glue that makes transformation stick.

Primary Capabilities
Brand & ExperiencePersonalization & CXTransformation & ChangeChange Leadership & Organizational Alignment
Focus Areas
Strategy
Brand strategy, CX design principles
People
Culture, Leadership behavior, Empathy
Process
Experience design, Service principles
Technology
CX technology, Personalization enablers
Data
Qualitative insight, Attitudinal research
Sectors Served
Consumer goodsRetailNonprofitFinancial services
Ideal Client

Leaders who want culturally grounded, brand-true experience design.

What Works

Surfacing contradictions; human-truth-led design.

What Doesn't

Ignoring culture; skipping insight.

Adrian Borys headshot

Adrian Borys

Founder

Adrian helps organizations bring personalization to life by translating customer insight into brand-led, measurable experiences.

Personalization & CXBrand & Experience
Perspective

Personalization only works when insight, brand intent, process, data, and technology connect. Adrian focuses on how people work and use data as a shared language to align teams and accelerate progress.

Primary Capabilities
Personalization & CXBrand & ExperienceData, Analytics & MeasurementChange Leadership & Organizational Alignment
Focus Areas
Strategy
Personalization strategy, Brand-to-experience alignment, Customer insight strategy
People
Leadership alignment, Cross-functional collaboration
Process
Operating workflows, Service blueprinting
Technology
CRM, CDP, CCaaS, Salesforce, Martech
Data
Segmentation, Insight frameworks, Measurement models
Sectors Served
Financial servicesNonprofitRetailEducationSaaSHealth
Ideal Client

Leaders wanting to align brand, insight, experience, and technology for measurable personalization.

What Works

Using data as a shared language; alignment across teams; measurable outcomes.

What Doesn't

Personalization without insight or process; tech-first thinking.

Andre Kostecki headshot

Andre Kostecki

Business Transformation and Operational Excellence

Andre is a Business Transformation and Operational Excellence leader with 20+ years in the Big 4.

Operational ExcellenceProgram & Delivery Leadership
Perspective

Andrey translates strategy into operational results through clarity, structure, and OKR alignment.

Primary Capabilities
Operational ExcellenceProgram & Delivery LeadershipTransformation & Change
Focus Areas
Strategy
Strategic program leadership, Value-stream assessment, Operating model redesign, OKRs
People
Change management, Leadership coaching, OpEx team building
Process
Process design, Lean / Operational Excellence, SAFe Agile
Technology
ERP, AI CoE, RPA CoE, Systems rationalization, Tech risk evaluation
Data
KPIs, Dashboards, BI tools
Sectors Served
RetailConsumer goodsInsuranceBankingPublic sectorEnergy
Ideal Client

Large, complex organizations needing efficient, risk-aware value-stream delivery.

What Works

Cross-functional alignment; parallel work sequencing; clear communication.

What Doesn't

Inefficient processes; duplication; delays.

Chris Ong headshot

Chris Ong

Program Management and Governance

Chris leads high-stakes programs by bridging business and IT with discipline and calm execution.

Program & Delivery LeadershipTechnology & Architecture
Perspective

Chris ensures business and IT stay aligned, governed, and outcome-focused, preventing drift, confusion, and stalled delivery.

Primary Capabilities
Program & Delivery LeadershipTechnology & ArchitectureOperational Excellence
Focus Areas
Strategy
Program leadership
People
Leadership alignment, Stakeholder management
Process
Governance, Delivery discipline
Technology
Enterprise platforms, Systems integration
Data
Program performance analytics
Sectors Served
Financial servicesTelecomPublic sectorEnterprise
Ideal Client

Organizations running complex, high-risk programs needing strong governance.

What Works

Clear decisions; strong governance; business–IT alignment.

What Doesn't

Fragmented ownership; shifting priorities.

Ella Borys headshot

Ella Borys

Marketing Intern

Ella is a first-year student at Western University bringing curiosity and a Gen Z perspective.

Customer, Brand & ExperienceOperational Excellence & Process Design
Perspective

Learns by observing teams in action and asking questions.

Primary Capabilities
Customer, Brand & ExperienceOperational Excellence & Process DesignChange Leadership & Organizational Alignment
Focus Areas
Strategy
Learning how organizations set strategy
People
Understanding how teams work together
Process
Exploring operational processes
Technology
Gen Z perspective on digital tools
Data
Intro to data and insight thinking
Sectors Served
Consumer & RetailBrand-led Organizations
Ideal Client

Teams that are collaborative and supportive of learning.

What Works

Supportive teams; clarity of purpose.

What Doesn't

Assumed alignment; unexplained decisions.

Ian C. Lee headshot

Ian C. Lee

AI Readiness and Adoption

Ian creates clarity, alignment, and momentum across people, process, and technology, with a strong focus on responsible AI adoption.

Transformation & ChangeAI Strategy & Adoption
Perspective

Ian removes ambiguity and helps leaders understand where AI adds value, and how to adopt it responsibly across roles, processes, and decision-making.

Primary Capabilities
Transformation & ChangeAI Strategy & AdoptionProgram & Delivery LeadershipChange Leadership & Organizational Alignment
Focus Areas
Strategy
Transformation clarity
People
Change leadership, Culture readiness
Process
Operating models, Adoption pathways
Technology
AI tools, Tech-enabled change
Data
KPIs, Measurement models, AI data readiness
Sectors Served
Public sectorHealthcareEnterpriseSaaSFinancial services
Ideal Client

Organizations seeking clarity and structure during change, especially where AI increases complexity.

What Works

Shared clarity; simple pathways; aligned AI adoption.

What Doesn't

Change without adoption; AI without clarity or governance.

Regan Inkster headshot

Regan Inkster

Enterprise Architecture

Regan is an architect at heart with global experience across customer architecture, product, and systems integration.

Technology & ArchitectureAI Strategy & Adoption
Perspective

Regan starts with value: defining the real problem, quantifying ROI, and architecting solutions that match operational reality.

Primary Capabilities
Technology & ArchitectureAI Strategy & AdoptionData, Analytics & Measurement
Focus Areas
Strategy
Technology strategy, Enterprise architecture, Data & AI strategy, SaaS / ISV strategy
People
IT-business alignment, Technical leadership
Process
Cloud operating models, Capability modeling, Maturity models
Technology
Oracle, CRM / ERP, CCaaS, Azure, GCP, AWS, IoT / OT
Data
Analytics enablement, AI readiness
Sectors Served
TelecomEnergyOil & GasMiningAgricultureHigh techReal estateFinancial servicesRetail
Ideal Client

Leaders who value architectural clarity, real problem definition, and scalable solutions.

What Works

Transparency; shared facts; integrated teams.

What Doesn't

Trying to fix operating model issues with tech alone.

Rob Shields headshot

Rob Shields

Marketing Enablement

Rob aligns marketing, sales, and product teams around sharp, measurable go-to-market strategies.

Go-To-Market & CommercialBrand & Experience
Perspective

Rob cuts through noise, tools, tech, and frameworks, to keep teams aligned early and focused on outcomes, not activity.

Primary Capabilities
Go-To-Market & CommercialBrand & ExperienceData, Analytics & MeasurementChange Leadership & Organizational Alignment
Focus Areas
Strategy
GTM strategy, Positioning
People
Marketing–sales alignment, Product alignment
Process
Funnel optimization, Enablement processes
Technology
Martech, CRM orchestration
Data
KPI frameworks, Performance analytics
Sectors Served
Financial servicesSaaSRetailProfessional servicesStartups
Ideal Client

Growth-focused teams needing sharper positioning and commercial alignment.

What Works

Unified customer definition; measurable GTM rhythm.

What Doesn't

Activity over outcomes; launching without insight.

Wendy Montgomery headshot

Wendy Montgomery

Brand Strategy and Enablement

Wendy brings a brand-led, human-centered lens that uncovers cultural truths and shapes experiences with empathy and clarity.

Brand & ExperiencePersonalization & CX
Perspective

Wendy embraces contradictions and believes culture is the glue that makes transformation stick.

Primary Capabilities
Brand & ExperiencePersonalization & CXTransformation & ChangeChange Leadership & Organizational Alignment
Focus Areas
Strategy
Brand strategy, CX design principles
People
Culture, Leadership behavior, Empathy
Process
Experience design, Service principles
Technology
CX technology, Personalization enablers
Data
Qualitative insight, Attitudinal research
Sectors Served
Consumer goodsRetailNonprofitFinancial services
Ideal Client

Leaders who want culturally grounded, brand-true experience design.

What Works

Surfacing contradictions; human-truth-led design.

What Doesn't

Ignoring culture; skipping insight.

We Are Not Another Consulting Company.

WHAT YOU CAN EXPECT FROM US

This isn't optimization or cost-takeout.

It's growth, loyalty, experience, and brand promise, where the stakes are high and the politics are real.

We navigate it without losing the plot.

01

We name the inconvenient truths.

Not to provoke, but because you can't fix what no one will acknowledge. We surface the cultural, political, and structural blockers that quietly stall transformation.

02

We operate in the messy middle, where things break.

Strategy at the front. Implementation at the back. Everything in between, translation, alignment, adoption, behaviour change, is where transformations fail. It's also where we're at our best.

03

We blend high EQ with zero-bullshit clarity.

We don't shame teams or play hero. We build trust fast, create psychological safety, and help people say what they already know but can't say aloud.

04

We turn fog into clarity, and clarity into momentum.

Teams aren't slow; they're unclear. We cut through the noise, focus the work, and establish real objectives teams can act on. Clarity → energy → progress → results.

05

We're not consultants. We're fixers, Advisors, We do stuff

Consultants deliver slides. We deliver movement, diagnosing root causes, unblocking decision-makers, and helping organizations actually change.

06

We embed change in people, not documents.

Strategy fails when it never reaches the humans doing the work. We translate strategy into everyday behaviours, decisions, and rituals so it sticks.

07

We are focused

We work at the intersection of customer, brand, experience, data, and transformation.

The Principles That Guide Everything We Do

WHAT MAKES US TICK

EMPATHY FIRST, ALWAYS

Transformation starts with people.

We listen deeply, because empathy is the first step toward value.

VALUE ABOVE EVERYTHING

We measure success by what endures: clarity, alignment, empowered teams, better experiences, and outcomes you can feel.

EXPERIENCE WITHOUT EGO​

We've seen the chaos and the politics.

We stay calm, tell the truth, and elevate the room, without needing to be the star

COLLABORATION OVER CREDIT

We embed into your team, leading, coaching, or pushing from behind.

Value is collective. Success is shared.

WE GET SH*T DONE

We bridge the gap between talk and traction.

Because value doesn't come from decks, it comes from delivery.

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