Logotype
ThougthsImage

“PROGRESS LIVES
IN THE TENSION.”​

Because the real work sits between ambition and reality —
and that`s exactly where we operate.

About us

About Dialectic

HOW WE SEE THE WORLD.

Organizations don’t struggle because they lack strategy, technology, or ambition.

They struggle because they operate inside unavoidable contradictions:

Ambition
Feasibility
Innovation
Governance
Speed
Stability
Brand Promise
Operational Reality
Customer Needs
Organizational Silos

These tensions aren't flaws — they're the operating reality.
When organizations ignore them, they get stuck.
When they confront them, they move.

What Dialectic Means

INTEGRATING REALITY.
UNLOCKING PROGRESS.

Dialectic (noun): The art of investigating or discussing the truth of opinions.

A disciplined method of understanding and advancing ideas by examining tensions, contradictions, and opposing perspectives — not to choose between them, but to integrate them into a clearer, more complete truth that moves thinking and action forward.

YOU DON'T NEED MORE SLIDES
YOU NEED CLARITY

Dialectic thinking is about embracing the tension — and using it to gain clarity and move forward.

Traditional approaches try to oversimplify these into neat answers. We don’t. We work with the full picture — the contradictions, the politics, the human realities — because that’s where real progress happens.

Progress doesn’t come from picking a side.

It comes from connecting them — and turning potential into measurable value.

Who We Are

dialectic&co- is a coalition of seasoned leaders who work alongside an organization’s team that is navigating transformation – we enable the tension between Strategy, People, Process, Technology and Data so ambition is realized into business impact​

We work with executive teams accountable to real outcomes — growth, ROI, and the experiences people actually feel. We believe organizations genuinely want to do better for the people they serve — their customers, employees, and communities. ​

WE GET SH*T DONE working — shoulder-to-shoulder — until progress is visible, alignment holds, and value is realized.​

dialectic co-Creates. co-Builds. co-Decides. co-Drives real progress.

Human first. Brand led. Value proven.

Dialectic Advisors
Adrian Borys headshot

Adrian Borys

Advisor

Adrian helps organizations bring personalization to life by translating customer insight into brand-led, measurable experiences.

Personalization & CXBrand & Experience
Perspective

Personalization only works when insight, brand intent, process, data, and technology connect. Adrian focuses on how people work and use data as a shared language to align teams and accelerate progress.

Primary Capabilities
Personalization & CXBrand & ExperienceData, Analytics & Measurement
Focus Areas
Strategy
Personalization strategyBrand-to-experience alignmentCustomer insight strategy
People
Leadership alignmentCross-functional collaboration
Process
Operating workflowsService blueprinting
Technology
CRMCDPCCaaSSalesforceMartech
Data
SegmentationInsight frameworksMeasurement models
Sectors Served
Financial servicesNonprofitRetailEducationSaaSHealth
Ideal Client

Leaders wanting to align brand, insight, experience, and technology for measurable personalization.

What Works

Using data as a shared language; alignment across teams; measurable outcomes.

What Doesn't

Personalization without insight or process; tech-first thinking.

Ian C. Lee headshot

Ian C. Lee

Advisor

Ian creates clarity, alignment, and momentum across people, process, and technology, with a strong focus on responsible AI adoption.

Transformation & ChangeAI Strategy & Adoption
Perspective

Ian removes ambiguity and helps leaders understand where AI adds value — and how to adopt it responsibly across roles, processes, and decision-making.

Primary Capabilities
Transformation & ChangeAI Strategy & AdoptionProgram & Delivery Leadership
Focus Areas
Strategy
Transformation clarity
People
Change leadershipCulture readiness
Process
Operating modelsAdoption pathways
Technology
AI toolsTech-enabled change
Data
KPIsMeasurement modelsAI data readiness
Sectors Served
Public sectorHealthcareEnterpriseSaaSFinancial services
Ideal Client

Organizations seeking clarity and structure during change, especially where AI increases complexity.

What Works

Shared clarity; simple pathways; aligned AI adoption.

What Doesn't

Change without adoption; AI without clarity or governance.

Rob Shields headshot

Rob Shields

Advisor

Rob aligns marketing, sales, and product teams around sharp, measurable go-to-market strategies.

Go-To-Market & CommercialBrand & Experience
Perspective

Rob cuts through noise — tools, tech, and frameworks — to keep teams aligned early and focused on outcomes, not activity.

Primary Capabilities
Go-To-Market & CommercialBrand & ExperienceData, Analytics & Measurement
Focus Areas
Strategy
GTM strategyPositioning
People
Marketing–sales alignmentProduct alignment
Process
Funnel optimizationEnablement processes
Technology
MartechCRM orchestration
Data
KPI frameworksPerformance analytics
Sectors Served
Financial servicesSaaSRetailProfessional servicesStartups
Ideal Client

Growth-focused teams needing sharper positioning and commercial alignment.

What Works

Unified customer definition; measurable GTM rhythm.

What Doesn't

Activity over outcomes; launching without insight.

Chris Ong

Advisor

Chris leads high-stakes programs by bridging business and IT with discipline and calm execution.

Program & Delivery LeadershipTechnology & Architecture
Perspective

Chris ensures business and IT stay aligned, governed, and outcome-focused — preventing drift, confusion, and stalled delivery.

Primary Capabilities
Program & Delivery LeadershipTechnology & ArchitectureOperational Excellence
Focus Areas
Strategy
Program leadership
People
Leadership alignmentStakeholder management
Process
GovernanceDelivery discipline
Technology
Enterprise platformsSystems integration
Data
Program performance analytics
Sectors Served
Financial servicesTelecomPublic sectorEnterprise
Ideal Client

Organizations running complex, high-risk programs needing strong governance.

What Works

Clear decisions; strong governance; business–IT alignment.

What Doesn't

Fragmented ownership; shifting priorities.

Adrian Borys headshot

Adrian Borys

Advisor

Adrian helps organizations bring personalization to life by translating customer insight into brand-led, measurable experiences.

Personalization & CXBrand & Experience
Perspective

Personalization only works when insight, brand intent, process, data, and technology connect. Adrian focuses on how people work and use data as a shared language to align teams and accelerate progress.

Primary Capabilities
Personalization & CXBrand & ExperienceData, Analytics & Measurement
Focus Areas
Strategy
Personalization strategyBrand-to-experience alignmentCustomer insight strategy
People
Leadership alignmentCross-functional collaboration
Process
Operating workflowsService blueprinting
Technology
CRMCDPCCaaSSalesforceMartech
Data
SegmentationInsight frameworksMeasurement models
Sectors Served
Financial servicesNonprofitRetailEducationSaaSHealth
Ideal Client

Leaders wanting to align brand, insight, experience, and technology for measurable personalization.

What Works

Using data as a shared language; alignment across teams; measurable outcomes.

What Doesn't

Personalization without insight or process; tech-first thinking.

Ian C. Lee headshot

Ian C. Lee

Advisor

Ian creates clarity, alignment, and momentum across people, process, and technology, with a strong focus on responsible AI adoption.

Transformation & ChangeAI Strategy & Adoption
Perspective

Ian removes ambiguity and helps leaders understand where AI adds value — and how to adopt it responsibly across roles, processes, and decision-making.

Primary Capabilities
Transformation & ChangeAI Strategy & AdoptionProgram & Delivery Leadership
Focus Areas
Strategy
Transformation clarity
People
Change leadershipCulture readiness
Process
Operating modelsAdoption pathways
Technology
AI toolsTech-enabled change
Data
KPIsMeasurement modelsAI data readiness
Sectors Served
Public sectorHealthcareEnterpriseSaaSFinancial services
Ideal Client

Organizations seeking clarity and structure during change, especially where AI increases complexity.

What Works

Shared clarity; simple pathways; aligned AI adoption.

What Doesn't

Change without adoption; AI without clarity or governance.

Rob Shields headshot

Rob Shields

Advisor

Rob aligns marketing, sales, and product teams around sharp, measurable go-to-market strategies.

Go-To-Market & CommercialBrand & Experience
Perspective

Rob cuts through noise — tools, tech, and frameworks — to keep teams aligned early and focused on outcomes, not activity.

Primary Capabilities
Go-To-Market & CommercialBrand & ExperienceData, Analytics & Measurement
Focus Areas
Strategy
GTM strategyPositioning
People
Marketing–sales alignmentProduct alignment
Process
Funnel optimizationEnablement processes
Technology
MartechCRM orchestration
Data
KPI frameworksPerformance analytics
Sectors Served
Financial servicesSaaSRetailProfessional servicesStartups
Ideal Client

Growth-focused teams needing sharper positioning and commercial alignment.

What Works

Unified customer definition; measurable GTM rhythm.

What Doesn't

Activity over outcomes; launching without insight.

Chris Ong

Advisor

Chris leads high-stakes programs by bridging business and IT with discipline and calm execution.

Program & Delivery LeadershipTechnology & Architecture
Perspective

Chris ensures business and IT stay aligned, governed, and outcome-focused — preventing drift, confusion, and stalled delivery.

Primary Capabilities
Program & Delivery LeadershipTechnology & ArchitectureOperational Excellence
Focus Areas
Strategy
Program leadership
People
Leadership alignmentStakeholder management
Process
GovernanceDelivery discipline
Technology
Enterprise platformsSystems integration
Data
Program performance analytics
Sectors Served
Financial servicesTelecomPublic sectorEnterprise
Ideal Client

Organizations running complex, high-risk programs needing strong governance.

What Works

Clear decisions; strong governance; business–IT alignment.

What Doesn't

Fragmented ownership; shifting priorities.

Adrian Borys headshot

Adrian Borys

Advisor

Adrian helps organizations bring personalization to life by translating customer insight into brand-led, measurable experiences.

Personalization & CXBrand & Experience
Perspective

Personalization only works when insight, brand intent, process, data, and technology connect. Adrian focuses on how people work and use data as a shared language to align teams and accelerate progress.

Primary Capabilities
Personalization & CXBrand & ExperienceData, Analytics & Measurement
Focus Areas
Strategy
Personalization strategyBrand-to-experience alignmentCustomer insight strategy
People
Leadership alignmentCross-functional collaboration
Process
Operating workflowsService blueprinting
Technology
CRMCDPCCaaSSalesforceMartech
Data
SegmentationInsight frameworksMeasurement models
Sectors Served
Financial servicesNonprofitRetailEducationSaaSHealth
Ideal Client

Leaders wanting to align brand, insight, experience, and technology for measurable personalization.

What Works

Using data as a shared language; alignment across teams; measurable outcomes.

What Doesn't

Personalization without insight or process; tech-first thinking.

Ian C. Lee headshot

Ian C. Lee

Advisor

Ian creates clarity, alignment, and momentum across people, process, and technology, with a strong focus on responsible AI adoption.

Transformation & ChangeAI Strategy & Adoption
Perspective

Ian removes ambiguity and helps leaders understand where AI adds value — and how to adopt it responsibly across roles, processes, and decision-making.

Primary Capabilities
Transformation & ChangeAI Strategy & AdoptionProgram & Delivery Leadership
Focus Areas
Strategy
Transformation clarity
People
Change leadershipCulture readiness
Process
Operating modelsAdoption pathways
Technology
AI toolsTech-enabled change
Data
KPIsMeasurement modelsAI data readiness
Sectors Served
Public sectorHealthcareEnterpriseSaaSFinancial services
Ideal Client

Organizations seeking clarity and structure during change, especially where AI increases complexity.

What Works

Shared clarity; simple pathways; aligned AI adoption.

What Doesn't

Change without adoption; AI without clarity or governance.

Rob Shields headshot

Rob Shields

Advisor

Rob aligns marketing, sales, and product teams around sharp, measurable go-to-market strategies.

Go-To-Market & CommercialBrand & Experience
Perspective

Rob cuts through noise — tools, tech, and frameworks — to keep teams aligned early and focused on outcomes, not activity.

Primary Capabilities
Go-To-Market & CommercialBrand & ExperienceData, Analytics & Measurement
Focus Areas
Strategy
GTM strategyPositioning
People
Marketing–sales alignmentProduct alignment
Process
Funnel optimizationEnablement processes
Technology
MartechCRM orchestration
Data
KPI frameworksPerformance analytics
Sectors Served
Financial servicesSaaSRetailProfessional servicesStartups
Ideal Client

Growth-focused teams needing sharper positioning and commercial alignment.

What Works

Unified customer definition; measurable GTM rhythm.

What Doesn't

Activity over outcomes; launching without insight.

Chris Ong

Advisor

Chris leads high-stakes programs by bridging business and IT with discipline and calm execution.

Program & Delivery LeadershipTechnology & Architecture
Perspective

Chris ensures business and IT stay aligned, governed, and outcome-focused — preventing drift, confusion, and stalled delivery.

Primary Capabilities
Program & Delivery LeadershipTechnology & ArchitectureOperational Excellence
Focus Areas
Strategy
Program leadership
People
Leadership alignmentStakeholder management
Process
GovernanceDelivery discipline
Technology
Enterprise platformsSystems integration
Data
Program performance analytics
Sectors Served
Financial servicesTelecomPublic sectorEnterprise
Ideal Client

Organizations running complex, high-risk programs needing strong governance.

What Works

Clear decisions; strong governance; business–IT alignment.

What Doesn't

Fragmented ownership; shifting priorities.

Adrian Borys headshot

Adrian Borys

Advisor

Adrian helps organizations bring personalization to life by translating customer insight into brand-led, measurable experiences.

Personalization & CXBrand & Experience
Perspective

Personalization only works when insight, brand intent, process, data, and technology connect. Adrian focuses on how people work and use data as a shared language to align teams and accelerate progress.

Primary Capabilities
Personalization & CXBrand & ExperienceData, Analytics & Measurement
Focus Areas
Strategy
Personalization strategyBrand-to-experience alignmentCustomer insight strategy
People
Leadership alignmentCross-functional collaboration
Process
Operating workflowsService blueprinting
Technology
CRMCDPCCaaSSalesforceMartech
Data
SegmentationInsight frameworksMeasurement models
Sectors Served
Financial servicesNonprofitRetailEducationSaaSHealth
Ideal Client

Leaders wanting to align brand, insight, experience, and technology for measurable personalization.

What Works

Using data as a shared language; alignment across teams; measurable outcomes.

What Doesn't

Personalization without insight or process; tech-first thinking.

Ian C. Lee headshot

Ian C. Lee

Advisor

Ian creates clarity, alignment, and momentum across people, process, and technology, with a strong focus on responsible AI adoption.

Transformation & ChangeAI Strategy & Adoption
Perspective

Ian removes ambiguity and helps leaders understand where AI adds value — and how to adopt it responsibly across roles, processes, and decision-making.

Primary Capabilities
Transformation & ChangeAI Strategy & AdoptionProgram & Delivery Leadership
Focus Areas
Strategy
Transformation clarity
People
Change leadershipCulture readiness
Process
Operating modelsAdoption pathways
Technology
AI toolsTech-enabled change
Data
KPIsMeasurement modelsAI data readiness
Sectors Served
Public sectorHealthcareEnterpriseSaaSFinancial services
Ideal Client

Organizations seeking clarity and structure during change, especially where AI increases complexity.

What Works

Shared clarity; simple pathways; aligned AI adoption.

What Doesn't

Change without adoption; AI without clarity or governance.

Rob Shields headshot

Rob Shields

Advisor

Rob aligns marketing, sales, and product teams around sharp, measurable go-to-market strategies.

Go-To-Market & CommercialBrand & Experience
Perspective

Rob cuts through noise — tools, tech, and frameworks — to keep teams aligned early and focused on outcomes, not activity.

Primary Capabilities
Go-To-Market & CommercialBrand & ExperienceData, Analytics & Measurement
Focus Areas
Strategy
GTM strategyPositioning
People
Marketing–sales alignmentProduct alignment
Process
Funnel optimizationEnablement processes
Technology
MartechCRM orchestration
Data
KPI frameworksPerformance analytics
Sectors Served
Financial servicesSaaSRetailProfessional servicesStartups
Ideal Client

Growth-focused teams needing sharper positioning and commercial alignment.

What Works

Unified customer definition; measurable GTM rhythm.

What Doesn't

Activity over outcomes; launching without insight.

Chris Ong

Advisor

Chris leads high-stakes programs by bridging business and IT with discipline and calm execution.

Program & Delivery LeadershipTechnology & Architecture
Perspective

Chris ensures business and IT stay aligned, governed, and outcome-focused — preventing drift, confusion, and stalled delivery.

Primary Capabilities
Program & Delivery LeadershipTechnology & ArchitectureOperational Excellence
Focus Areas
Strategy
Program leadership
People
Leadership alignmentStakeholder management
Process
GovernanceDelivery discipline
Technology
Enterprise platformsSystems integration
Data
Program performance analytics
Sectors Served
Financial servicesTelecomPublic sectorEnterprise
Ideal Client

Organizations running complex, high-risk programs needing strong governance.

What Works

Clear decisions; strong governance; business–IT alignment.

What Doesn't

Fragmented ownership; shifting priorities.

Adrian Borys headshot

Adrian Borys

Advisor

Adrian helps organizations bring personalization to life by translating customer insight into brand-led, measurable experiences.

Personalization & CXBrand & Experience
Perspective

Personalization only works when insight, brand intent, process, data, and technology connect. Adrian focuses on how people work and use data as a shared language to align teams and accelerate progress.

Primary Capabilities
Personalization & CXBrand & ExperienceData, Analytics & Measurement
Focus Areas
Strategy
Personalization strategyBrand-to-experience alignmentCustomer insight strategy
People
Leadership alignmentCross-functional collaboration
Process
Operating workflowsService blueprinting
Technology
CRMCDPCCaaSSalesforceMartech
Data
SegmentationInsight frameworksMeasurement models
Sectors Served
Financial servicesNonprofitRetailEducationSaaSHealth
Ideal Client

Leaders wanting to align brand, insight, experience, and technology for measurable personalization.

What Works

Using data as a shared language; alignment across teams; measurable outcomes.

What Doesn't

Personalization without insight or process; tech-first thinking.

Ian C. Lee headshot

Ian C. Lee

Advisor

Ian creates clarity, alignment, and momentum across people, process, and technology, with a strong focus on responsible AI adoption.

Transformation & ChangeAI Strategy & Adoption
Perspective

Ian removes ambiguity and helps leaders understand where AI adds value — and how to adopt it responsibly across roles, processes, and decision-making.

Primary Capabilities
Transformation & ChangeAI Strategy & AdoptionProgram & Delivery Leadership
Focus Areas
Strategy
Transformation clarity
People
Change leadershipCulture readiness
Process
Operating modelsAdoption pathways
Technology
AI toolsTech-enabled change
Data
KPIsMeasurement modelsAI data readiness
Sectors Served
Public sectorHealthcareEnterpriseSaaSFinancial services
Ideal Client

Organizations seeking clarity and structure during change, especially where AI increases complexity.

What Works

Shared clarity; simple pathways; aligned AI adoption.

What Doesn't

Change without adoption; AI without clarity or governance.

Rob Shields headshot

Rob Shields

Advisor

Rob aligns marketing, sales, and product teams around sharp, measurable go-to-market strategies.

Go-To-Market & CommercialBrand & Experience
Perspective

Rob cuts through noise — tools, tech, and frameworks — to keep teams aligned early and focused on outcomes, not activity.

Primary Capabilities
Go-To-Market & CommercialBrand & ExperienceData, Analytics & Measurement
Focus Areas
Strategy
GTM strategyPositioning
People
Marketing–sales alignmentProduct alignment
Process
Funnel optimizationEnablement processes
Technology
MartechCRM orchestration
Data
KPI frameworksPerformance analytics
Sectors Served
Financial servicesSaaSRetailProfessional servicesStartups
Ideal Client

Growth-focused teams needing sharper positioning and commercial alignment.

What Works

Unified customer definition; measurable GTM rhythm.

What Doesn't

Activity over outcomes; launching without insight.

Chris Ong

Advisor

Chris leads high-stakes programs by bridging business and IT with discipline and calm execution.

Program & Delivery LeadershipTechnology & Architecture
Perspective

Chris ensures business and IT stay aligned, governed, and outcome-focused — preventing drift, confusion, and stalled delivery.

Primary Capabilities
Program & Delivery LeadershipTechnology & ArchitectureOperational Excellence
Focus Areas
Strategy
Program leadership
People
Leadership alignmentStakeholder management
Process
GovernanceDelivery discipline
Technology
Enterprise platformsSystems integration
Data
Program performance analytics
Sectors Served
Financial servicesTelecomPublic sectorEnterprise
Ideal Client

Organizations running complex, high-risk programs needing strong governance.

What Works

Clear decisions; strong governance; business–IT alignment.

What Doesn't

Fragmented ownership; shifting priorities.

We Are Not Another Consulting Company.

WHAT YOU CAN EXPECT FROM US

This isn't optimization or cost-takeout.

It's growth, loyalty, experience, and brand promise — where the stakes are high and the politics are real.

We navigate it without losing the plot.

01

We name the inconvenient truths.

Not to provoke — but because you can't fix what no one will acknowledge. We surface the cultural, political, and structural blockers that quietly stall transformation.

02

We operate in the messy middle — where things break.

Strategy at the front. Implementation at the back. Everything in between — translation, alignment, adoption, behaviour change — is where transformations fail. It's also where we're at our best.

03

We blend high EQ with zero-bullshit clarity.

We don't shame teams or play hero. We build trust fast, create psychological safety, and help people say what they already know but can't say aloud.

04

We turn fog into clarity — and clarity into momentum.

Teams aren't slow; they're unclear. We cut through the noise, focus the work, and establish real objectives teams can act on. Clarity → energy → progress → results.

05

We're not consultants. We're fixers, Advisors, We do stuff

Consultants deliver slides. We deliver movement — diagnosing root causes, unblocking decision-makers, and helping organizations actually change.

06

We embed change in people — not documents.

Strategy fails when it never reaches the humans doing the work. We translate strategy into everyday behaviours, decisions, and rituals so it sticks.

07

We are focused

We work at the intersection of customer, brand, experience, data, and transformation.

The Principles That Guide Everything We Do

WHAT MAKES US TICK

EMPATHY FIRST, ALWAYS

Transformation starts with people.

We listen deeply — because empathy is the first step toward value.

VALUE ABOVE EVERYTHING

We measure success by what endures: clarity, alignment, empowered teams, better experiences, and outcomes you can feel.

EXPERIENCE WITHOUT EGO​

We’ve seen the chaos and the politics.

We stay calm, tell the truth, and elevate the room — without needing to be the star

COLLABORATION OVER CREDIT

We embed into your team — leading, coaching, or pushing from behind.

Value is collective. Success is shared.

WE GET SH*T DONE

We bridge the gap between talk and traction.

Because value doesn’t come from decks — it comes from delivery.

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We work with experienced advisors who think differently.

Jerem.AI